Well here we are again 8th-14th May is #CoeliacAwarenessWeek and this year Coeliac UK are asking you to join the Gluten Freevolution. But what does that mean??
Well aside from the usual scramble of companies launching new products and special offers in the free from field, the message is to help improve gluten free choices where ever you are. According to Coeliac UK 1 in every 100 people could have coeliac disease ( I’m one of them), and many more are choosing to incorporate gluten free into their diets and lifestyle. Which ever way you look at it, free from is a growing market.
As a coeliac, higher demand means more products on shelves, which is great. I support this campaign, I personally feel eating out is still my problem area, staff in restaurants don’t fully understand allergies and if I’m to be glutened this is the week spot. Don’t get me wrong some places are great ( Pizza Hut springs to mind) but the issues of cross contamination and lack of staff training and understanding are usually the issues.
As with the growing free from market, there too is a huge opening in the hospitality sector, they could attract ( and keep) new customers if a little more understanding and options were given to those with coeliac disease, and other food allergies for that matter.
So let’s all get behind the campaign, no more are you to feel like you are being fussy. Let’s shout it from the roof tops – more allergy friendly establishments= happy customers all round.